Today’s podcast industry market is worth $24 billion, and still growing—but it’s not enough to just produce a branded podcast in this lucrative yet crowded space. This session explores how to fold in your PR, thought leadership, and internal communications strategy for an integrated approach that takes into consideration regulated fields. Join to hear:
- Planning, Production, and Creativity: How to conceptualize your podcast —from branding/naming it to episode planning, content calendars and audience targeting – plus the must-have tools and resources.
- Platform Optimization: Strategies for maximizing discoverability on Spotify, Apple, and other major platforms – and how to release and monetize gated content that adds values to subscribers.
- Employee Engagement: How to leverage internal podcasts to enhance employee communication, foster community -- plus measurement and ROI: and demonstrating the impact of internal podcasts on organizational goals.
- Regulated Industry Podcasting: Strategies for mitigating legal and reputational risks in podcasting, ensuring that content complies with industry regulations, and how to create content that educates and informs.
