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Peoplemoving: How to Build a Community with the Help of Brand Advocates & UGC

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26 minutes March 21, 2025

Harness the power of user-generated content and community conversations to craft authentic brand stories and cultivate a loyal fanbase. This session will guide you through leveraging influencers and creators as brand partners and community builders to strengthen your brand’s presence and engagement. Discover how to effectively use social media to connect with your audience and build a vibrant, engaged community.

  • Community creation: How to utilize user-generated content and community conversations to develop genuine brand narratives and enhance fan loyalty.
  • Influencer impact: Strategies for partnering with influencers and creators to build and nurture your brand community.
  • Engagement tactics: Effective methods for fostering meaningful interactions and maintaining an active and engaged audience.
  • Next steps: How to implement community-building strategies and measure their impact on your brand’s success.
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Speaker

  • Allyson Forstrom Director of Social Media & Community, Life Is Good

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