This single, basic-level module from Ragan's Justin Joffe unpacks how communicators can apply email marketing best practices to acquire new external audiences, engage existing ones and salvage relationships with at-risk customers through retention and renewal emails. Imagining an on-demand movie subscription service, you'll learn how segmenting your messages for fans of different genres (like romance, horror and documentaries) can ensure each message feels relevant to who you're trying to reach.
This single, basic-level module from Ragan's Justin Joffe unpacks how communicators can apply email marketing best practices to acquire new external audiences, engage existing ones and salvage relationships with at-risk customers through retention and renewal emails. Imagining an on-demand movie subscription service, you'll learn how segmenting your messages for fans of different genres (like romance, horror and documentaries) can ensure each message feels relevant to…
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