Smart Brevity is a communication strategy that is transforming the way 700+ organizations operate. Come join a Smart Brevity trainer for an overview of the strategy and a few tips you can apply to your communications today to break through. He'll discuss how it can: Evolve your strategy: Setting you up to send the right comms … Smart Brevity: The Framework to Strengthen Your Comms Strategy
In many organizations, internal communications isn’t broken — it’s missing where it matters most. When your workforce spans dozens of locations, roles and levels of digital access, reaching frontline employees becomes one of the hardest and most critical challenges to solve. In this fireside chat, Carlisle Construction Materials shares what it actually takes to build … Reaching the Frontline at Scale: What Actually Works in Complex Organizations
Staying ahead of the curve means being informed of new technologies, apps and tools that pave the way for today’s remote, dispersed and deskless workforce. This isn’t about just keeping up, it’s about leading the way. Learn how to leverage emerging technologies to enhance your employee’s work-lives, streamline operations and develop effective comms strategies. We’ll … Tech Forward: Tomorrow’s Tools, Today
With over 3.2 billion images, 7 million blog posts and 720,000 hours of video uploaded daily, staying ahead of the latest content trends and tools is crucial to cut through the clutter. Join RCG co-founder Jim Ylisela and Laura Miller, managing editor of MSU Denver’s RED news platform, as they lay out a practical plan … Content Creation—Now and Tomorrow: How to Stand Out in a Crowded Field
Explore a range of digital marketing tools and channels, and discover how artificial intelligence (AI) can streamline digital marketing strategies, improve their effectiveness and simplify tracking and measurement. From analytics platforms to automation tools, attendees will gain insights into practical applications that can streamline processes and enhance campaign performance. Discover strategies for integrating tools into … Digital Marketing Tools and AI Applications
This module lays the groundwork for successful digital marketing campaigns, focusing on essential principles such as content marketing, crafting compelling copy for social media and email, and mastering the basics of search engine optimization (SEO). We’ll also explore what’s needed to develop a successful influencer or creator partnership and ensure their messaging stays on point. … Foundations of Effective Digital Marketing Campaigns
Did you know that roughly 6 in 10 people have done nothing more than read news headlines in the past week? That’s a worrisome stat from the American Press Institute, but Keisha-Gaye Anderson, MFA, a seasoned comms leader and accomplished poet, is here to help with this primer. With over a decade of experience in … Writing Stronger Headlines and Subject Lines
Culture exists wherever employees are, and in the age of digital connectivity, it lives in the emojis, reactions, and casual conversations on social media channels like Slack and Microsoft Teams. This session delves into the strategic use of these platforms, both as tools for internal communication and as windows into external perceptions of your organization. … Navigating Social Media: Leveraging Internal Communication Platforms
AI is moving fast—and other departments are already using it as you read this. Keep up and enhance your career, comms department, strategic value and contributions to organizational goals by learning how to fully operationalize AI across your communications. This hands-on workshop will show you how Merck’s comms team successfully integrated AI tools and challenges … How to Lead Efforts to Operationalize AI in Corporate Comms