This module lays the groundwork for successful digital marketing campaigns, focusing on essential principles such as content marketing, crafting compelling copy for social media and email, and mastering the basics of search engine optimization (SEO). We’ll also explore what’s needed to develop a successful influencer or creator partnership and ensure their messaging stays on point. Attendees will learn:
- Storytelling Secrets: The fundamentals of marrying a top-notch narrative with content marketing and how to create engaging content that resonates with target audiences.
- Targeting Tactics: How to identify your audience and reach them across platforms.
- The Art of the Sell: Techniques for writing persuasive marketing copy tailored for social media platforms, email marketing campaigns and even video.
- SEO Savvy: Strategies for optimizing content to improve search engine rankings, attract leads and increase organic traffic through organic and paid SEO.
- Content Collaborations: How to work with influencers and creators, and ensure they have autonomy while confirming that brand purpose and objectives shine through.
