Culture exists wherever employees are, and in the age of digital connectivity, it lives in the emojis, reactions, and casual conversations on social media channels like Slack and Microsoft Teams. This session delves into the strategic use of these platforms, both as tools for internal communication and as windows into external perceptions of your organization. We'll explore the dynamics of creating and sustaining an employee culture that thrives both internally and externally — plus, how to effectively respond to employer feedback given on platforms like Glassdoor and Blind where direct communication might not be feasible. You'll learn:
- Maximizing Slack and Teams for engagement: Techniques for using chat-based collaboration tools to enhance internal communications, build a community and foster a collaborative culture.
- Channel dynamics: Understanding the role of channels in Slack and how to use them strategically to cater to diverse employee groups and interests.
- LinkedIn, Glassdoor and Blind: Navigating the unique challenges and opportunities presented by anonymous feedback platforms like Blind and Glassdoor and public-facing sites like LinkedIn. Plus: strategies for leveraging these platforms to reflect and enhance your organization’s internal culture.
- Responding to feedback: Best practices for responding to employer feedback, especially in scenarios where direct engagement is limited, and how to incorporate insights into your broader internal communication and HR strategies.
- Legal and ethical considerations: Understanding the legal and ethical boundaries in monitoring and responding to employee communications.
