Explore a range of digital marketing tools and channels, and discover how artificial intelligence (AI) can streamline digital marketing strategies, improve their effectiveness and simplify tracking and measurement. From analytics platforms to automation tools, attendees will gain insights into practical applications that can streamline processes and enhance campaign performance. Discover strategies for integrating tools into marketing workflows to improve efficiency. Attendees will learn:
- Unlocking AI-Powered Marketing: The role of AI in digital marketing and its applications across content creation ideation and predictive analytics.
- Building Your Arsenal: How to decide which tools you need, from social media monitoring tools like Sysomos and Sprinklr to management dashboards such as Sprout Social and influencer trackers such as AspireIQ.
- Maximizing Content Marketing: Learn how to leverage common content marketing platforms such as Google Analytics, Hootsuite and Mailchimp to track and analyze campaign performance.
- How They Did It: Case studies showcasing successful campaigns, the tools marketers used to succeed and their impact on business outcomes.
- Prompt Optimization: Create the best, most targeted prompts to generate creative, efficient, and engaging content — and learn how to navigate ethics and data privacy concerns and implement best practices around the use of AI.
