When fewer than half of employees fully use their benefits, the problem might be that they’re not aware of the offerings. Learn from one leading healthcare organization that recognized the need for personalized outreach to boost benefits engagement—and how they connected with a deskless workforce. By harnessing available employee data, tailoring messages to specific segments, … Energizing Enrollment: A Journey From ‘One-Size Fits All’ Approach to Personalization
Internal communicators need more than email blasts and outdated intranets to engage today’s workforce. This session explores how to modernize your intranet into a dynamic communication hub — one that connects employees, reinforces culture and delivers the right message at the right time. Learn how to integrate communication tools, personalize content and measure impact, all … From Fragmented to Unified: Rethinking the Digital Workplace
Modern PR requires a versatile toolkit—leveraging AI-driven technologies, social media best practices, and a diverse range of digital resources. This session will help you master AI prompting techniques across tools such as ChatGPT, Gemini, Microsoft Copilot, Midjourney and more to enable streamlined content creation, enhance your social media strategies for optimal engagement, and explore digital … Tools & Tech to Shape Your PR Practice: AI Prompting, Social Media, and Beyond
When independent newsletters, niche podcasts, and evolving newsroom priorities complicate traditional approaches, crafting a cohesive PR and media relations strategy is more crucial than ever. This session provides targeted tactics and practical tools to effectively navigate this complex landscape, refine compelling story angles, and build authentic connections with editors, producers, and emerging creators. Develop strategies … Strategies for New Media: Substacks, Podcasts, and the Fragmented Information Landscape
(20m) This module will give you models and frameworks to conduct a measured assessment including what attributes to consider. By the end, you’ll have practical knowledge of how to create an effective inventory framework.
(20m) This module will give you the measurement and evaluation tactics you need to gather the right data ensure you’re analyzing it properly. By the end, you’ll know how to tailor the data you collect for different audiences and report it effectively.
(20m) This module will build off the previous modules in this course to help you analyze outcomes and make informed recommendations. By the end, you’ll know how to effectively present those recommendations to executives.
In organizations with diverse departments, a robust tech stack, and varying reporting structures, maintaining a consistent brand voice internally can be a significant challenge. This session will delve into effective strategies for calculating the effectiveness of your entire tech stack, obtaining champions for their usage, and discuss how to harmonize your brand voice across all … Navigating the Communications Ecosystem: Unifying Brand Voice and Championing Internal Channels
With 6,700 employees across the globe — half of them in the U.S. — Genesys needed a centralized, intuitive platform to unify internal communications and engage employees in a remote-first world. Four years after launching a new intranet, the company has successfully driven alignment across departments, empowered communicators at all levels, and increased adoption — … Scaling Engagement: How to Connect a Global, Remote Workforce
Over 80% of the global workforce are considered deskless workers, in fields such as agriculture, retail, hospitality, manufacturing, and healthcare. Keeping these employees engaged, educated, and invested in newsletters is a significant challenge. This case study features the results of a one-year study the Goddard School rolled out that increased interaction with their weekly newsletters … From Ignored to Must Read: Revitalizing Newsletters with Easter Eggs, TikTok Trends, and More