Over 80% of the global workforce are considered deskless workers, in fields such as agriculture, retail, hospitality, manufacturing, and healthcare. Keeping these employees engaged, educated, and invested in newsletters is a significant challenge. This case study features the results of a one-year study the Goddard School rolled out that increased interaction with their weekly newsletters and monthly surveys by nearly 30%. You’ll learn:
- Data revelations: Exclusive findings from a one-year study that reveals the steps this organization took to engage their deskless workforce.
- TikTok transformations: How embedding videos within newsletters captured eyes among mobile employees, including incorporating TikTok trends like “I’m in IT, of course I…” that made content relatable and engaging.
- Easter egg incentives: Creative ways to incentivize newsletter readership through hidden rewards that encourage employees to fully engage with your content.
- Reaching the unreachable: Strategies for effectively connecting with deskless employees who lack constant access to traditional communication channels.
- Implementing innovation: Clear takeaways you can incorporate into your existing communication strategy – plus, the measurement metrics that really move the needle.
