Framework Subtopic: Digital Strategy

In this Short from Ragan’s 2025 Future of Communications Conference, FleishmanHillard’s Mike Cearley goes over a three-step process for verifying the accuracy of your AI outputs as a means to increase trust in their accuracy and the legitimacy of the tech.Mike CearleyGlobal Managing Director, Future of WorkFleishmanHillard

Internal communications is in the middle of a major paradigm shift. We’re moving away from static, top‑down messaging — one‑way emails, PDFs and text‑heavy slide decks — toward dynamic, people-centered communication that fosters dialogue, connection and inclusivity. In this fireside chat, Chelsey Louzeiro, Senior Internal Communications Manager at Heifer International, and Gabriella Susz from PlayPlay will Engage, Educate, Empower: Modernizing Internal Comms With Video

As teams sprint toward every shiny new AI tool, engagement keeps sagging—because real traction still comes from modernizing the fundamentals. Relevant internal emails still pull 68% open rates and 37% of employees now tune into workplace podcasts (ContactMonkey, LinkedIn). Pair those numbers with the rise of real-time digital-signage dashboards and recognition walls, and you’ve got Innovators Panel: Reinventing Legacy Newsletters, Recognition & More

Too many channels, not enough clarity? Internal comms pros are being asked to do more with more—more tools, more content, more chaos. Meanwhile, email still reigns supreme and face-to-face comms are making a comeback thanks to the RTO wave. This fast, practical session gives you the strategy and structure to streamline your comms. You’ll learn How to Audit and Simplify Your Comms Channels: Cut the Noise, Not the Message

This single basic-level module from Ragan’s Justin Joffe looks at how comms can take a channel-specific approach to internal comms. Beginning by explaining the difference between internal updates and corporate updates, the course then unpacks employee behaviors to better equip you to think about channel selection, timing and frequency. The course wraps with a focus Module: Writing for Impact: Tailoring Corporate & Internal Updates Across Channels

This single, basic-level module from Ragan’s Justin Joffe looks at how comms can drive internal alignment by thinking differently about writing policies and procedures. Beginning by distinguishing policies, procedures and guidelines, the course then goes over the pillars of effective technical writing and how to write for clarity. The course wraps with a focus on Module: Technical Writing for Internal Policies and Procedures

Intranets often become outdated repositories—especially in complex organizations where people and workplace content are scattered across platforms. Uber faced this challenge firsthand , with two legacy sites, inconsistent documentation, and a hybrid workforce navigating evolving workplace norms.  Sound relatable? Join a member of Uber’s Global Workplace Communications team while she shares how the organization consolidated The Journey to a Smarter Digital Workplace for People and Places