Video is now a must—even in highly regulated, B2B, or less flashy industries. And thanks to a new wave of GenAI video tools, communicators can now create, clip and repurpose video faster, cheaper and with less tech know-how. Join to learn how one compliance-heavy brand modernized its content workflow using AI video without breaking rules. … GenAI Video Tools: Transforming Content in Regulated and Corporate Industries
Agentic AI is surging and is set to hit $50B by 2030 (Grand View Research). Yet most orgs just aren’t ready. Wait too long and there’s a chance your comms workflows could get automated by bots or even taken over by IT or marketing—without your team’s input. This workshop helps you get ahead with a … AI Agentic Workflow Builder: How to Create Agents for PR and Internal Comms
In 2026, you don’t have seconds to earn attention; you have heartbeats. If production takes weeks but your content is judged in two seconds, you’ve already lost the scroll. This interactive workshop will pull back the curtain on the frontier models redefining how corporate teams create high-caliber content at scale, without a studio, massive budget, … AI Video Workshop: Produce Scroll-Stopping Shorts in One Afternoon
Communicators are often asked to “be strategic” but rarely given the tools to translate business priorities into roadmaps, decisions and execution that compound over time. This intermediate module from Ragan’s Justin Joffe focuses on the tactics that make an effective digital strategy run. You will learn how to: Analyze business and audience inputs to define … Module: Operationalizing Digital Strategy for Communicators
Stories stick in our minds 22 times longer than facts alone (Stanford). Yet 56% of communicators say they need training to turn narrative into measurable impact (Ragan Benchmark Report). This session finally demystifies the craft of storytelling and gives you a step-by-step plan to shape stories each audience feels—and acts on. Join us to discover … Audience-First Storytelling: How to Tailor Tone, Message and Format
Did you know that only 40% of marketers have a documented content strategy, according to CMI? No wonder leadership is often left asking, “Where’s the ROI?” That ends here. This sprint session hands you a plug-and-play content strategy blueprint—along with easy audit steps and AI shortcuts—that you can use to gap check engagement and then … Anatomy of a Winning Content Strategy: From Audit to ROI in 5 Steps
Employees barely read a third of the emails they open and reporters answer only 3% of the 100+ pitches they get weekly—while social feeds just keep scrolling (PoliteMail, eReleases). In this show-and-tell session illustrating how to bring a content strategy to life with specific examples, a comms exec who oversees internal and external comms reveals … Secrets of Click Me Copy: A Show-and-Tell to Align Writing with Strategy
In this single, intermediate-level module, Fifth Estate Principal Scott Ward shares his structured, strategic approach to crafting a communications plan grounded in goals and an audience-first approach.
AI, difficulties reaching frontline and deskless workers, changing regulations, new costs for H1-B visas: healthcare communicators have faced unprecedented challenges in 2025, and it’s unlikely to change in the new year. It’s past time for communicators to seize the reins, claim their seat at the table, and prove once and for all that their messages … How Healthcare Communicators Can Prepare to Thrive in 2026
In this Short from Ragan’s 2025 Future of Communications Conference, CVS Health’s Brian Henry explains how his team operationalized trust by ensuring it told the same story to different stakeholder audiences.Brian HenrySenior Vice President and CCOCVS Health