This module helps communicators take a more strategic approach to guiding tool decisions across the organizations. Instead of treating intranets, AI tools, and workflow platforms as standalone solutions, it shows how to evaluate them through the lens of behavior, findability, governance, and real employee needs. You will learn how to: Design social media posts to … Module: Choosing the Right Comms Tools
In under 30 minutes, you’ll understand a clear, usable mental model for what an AI agent is and when it’s the right tool for your comms workflow. You’ll learn how to: Differentiate between an AI automation and an AI agent using concrete characteristics and examples. Identify comms tasks that are good candidates for agents. Design … Module: How to Build Practical AI Agents for Communications
AI won’t replace human judgment, but it can strip away the busywork. It runs loops, crunches metrics and drafts channel-ready content so your team can focus on decisions that matter. When built into workflows, AI amplifies your brand’s voice instead of flattening it, learning from past performance and scaling impact. We’ll explore the agentic systems … Using AI to Do More With Less: Workflow Systems That Scale Social
An essential workshop for communicators looking to lead with clarity amid today’s noise and complexity. Executives are the face and voice of your organization’s reputation. When leaders communicate with clarity and purpose, everyone wins. But exec comms has changed. In 2026, the pace and visibility of leadership messaging has accelerated across platforms like LinkedIn and … Thought Leadership Communications: Writing and Messaging for Your Senior Leaders
What if you could pressure-test a campaign before it launches—not just with past data, but by simulating how key audiences and platforms are likely to respond? One global brand did exactly that using AI-powered synthetic focus groups to preview reactions, surface red flags and refine messaging before spending a media dollar. But that was just … AI for Marketing: Test, Tweak & Transform Campaigns With Synthetic Focus Groups
Over 95% of organizations have yet to report any real ROI for their implementation (MIT). Why? Because few have a plan that ties it to purpose, risk, culture and measurable business value. Comms sits at the center of that gap. In this keynote, Charlene Li shares a leadership blueprint to win with AI: Grounding decisions … How to Win With AI: The Leadership Playbook Your CEO Wants
Most communications teams now use AI somewhere, but few can answer a simple question: How ready are we, really? Only 17% of communicators are involved in shaping AI governance, and over half say they’re unsure of their AI strategy (Ragan’s 2025 Benchmark Report). That uncertainty stalls progress and leaves value on the table. In this … AI Readiness Revealed: Find Your Team’s Maturity Stage
Most orgs use AI to generate more content. Few use it to enforce clarity, consistency and voice at scale—or to transform communications strategy into operational systems. At the St. Lucie County Tax Collector’s Office, leadership took a different approach. Through executive-led experimentation and close collaboration with comms, the organization built practical, policy-aligned AI tools that … Comms as AI Builders: A Case Study in Turning Strategy Into Systems
Three in four knowledge workers now use AI, yet only 39% have had formal training (Microsoft Work Trend Index). No wonder teams are desperate for prompt templates they can trust. In this round-robin panel, senior comms and marketing leaders share their favorite prompts on screen, the ones that failed and the tweaks that made the … Steal These Prompts: 20 of the Best Comms & Marketing Prompts
In this short from Ragan’s AI Horizon’s Conference, The Chemours Company CCO Michelle Bauer explains how grounding your implementation of AI in employee experience yields positive and impactful results.