This module helps communicators take a more strategic approach to guiding tool decisions across the organizations. Instead of treating intranets, AI tools, and workflow platforms as standalone solutions, it shows how to evaluate them through the lens of behavior, findability, governance, and real employee needs.
You will learn how to:
- Design social media posts to be properly interpreted and surfaced in AI search.
- Apply the proper backend optimization tactics that determine what gets cited and what doesn't.
- Conduct a simple AI social strategy audit.
- Build practical guardrails for content production based on your content pillars.
