Most orgs use AI to generate more content. Few use it to enforce clarity, consistency and voice at scale—or to transform communications strategy into operational systems. At the St. Lucie County Tax Collector’s Office, leadership took a different approach. Through executive-led experimentation and close collaboration with comms, the organization built practical, policy-aligned AI tools that actually work and that employees actually use. This session explores how a government entity designed and launched custom GPTS—including the and the —that embed Smart Brevity, writing standards, brand style guidelines and tone directly into everyday workflows. It is a real-world case study in how comms teams can act as system builders, even inside a highly regulated public-sector environment. What you’ll learn:
- Executive AI entrepreneurship: How a forward-leaning Tax Collector created the conditions for responsible AI experimentation, and why leadership posture mattered as much as the technology.
- Comms as system builders: How comms translated leadership intent, policy and tone into usable AI systems instead of one-off content tools.
- The TCSLC Communications Assistant and the TCSLC Update Pro: How two custom GPTs were designed to standardize voice, writing quality and official messaging - without increasing review bottlenecks.
- Built-in Smart Brevity: How clarity, structure and audience-first writing principles were embedded directly into prompts and outputs, so quality scales automatically.
- From internal tools to public-facing impact: How the same comms-led AI approach informed both employee-facing GPTs and a citizen-facing AI website designed to help customers get answers faster and easier.
