Over 95% of organizations have yet to report any real ROI for their implementation (MIT). Why? Because few have a plan that ties it to purpose, risk, culture and measurable business value. Comms sits at the center of that gap. In this keynote,
Charlene Lishares a leadership blueprint to win with AI: Grounding decisions in purpose and values, identifying where AI strengthens competitive advantage, setting practical guardrails people will follow and building simple measurement loops so leaders can see progress. Expect real cases and tools leaders can apply right away. You’ll leave with:
- Strategy on a page: How to anchor AI efforts to brand purpose and business goals—plus a test to kill misaligned pilots.
- Ownership clarified: Who should lead AI and how comms partners with tech, HR and legal to scale responsibly.
- Trust and guardrails: A lightweight governance model you can roll out without slowing teams.
- Bonus: Free PDF/e-book download of “Winning with AI” to keep the momentum post-event.
