Three in four knowledge workers now use AI, yet only 39% have had formal training (Microsoft Work Trend Index). No wonder teams are desperate for prompt templates they can trust. In this round-robin panel, senior comms and marketing leaders share their favorite prompts on screen, the ones that failed and the tweaks that made the difference. What you’ll learn:
- Winning Prompts Onscreen: Prompts that beat KPI targets and the wording tweaks for those that didn’t.
- Templates and Frameworks: How other comms and marketing teams build prompt sheets that map persona, task and tone into reusable scripts.
- Internal Magic: Prompting tips for clearer, more engaging comms content—from CEO messages to employee newsletters.
- External Reach: Prompting tips for everything from LinkedIn posts and media pitches to earnings recaps that drive engagement and real results.
- Crisis and Metrics: Tips for writing prompts in high-stakes crisis moments—and for building dashboards that prove AI’s impact.
✓ Bonus: You’ll also leave with a cheat sheet of an additional “Marcom Top 20” prompts you can use instantly.
