All Featured Sessions

AI Agentic Workflow Builder: How to Create Agents for PR and Internal Comms

Members-only video

Log in or subscribe to watch

1h 21m February 2, 2026

Agentic AI is surging and is set to hit $50B by 2030 (Grand View Research). Yet most orgs just aren’t ready. Wait too long and there’s a chance your comms workflows could get automated by bots or even taken over by IT or marketing—without your team’s input. This workshop helps you get ahead with a plan to 1) spot high-impact tasks, 2) build agents to…

Agentic AI is surging and is set to hit $50B by 2030 (Grand View Research). Yet most orgs just aren’t ready. Wait too long and there’s a chance your comms workflows could get automated by bots or even taken over by IT or marketing—without your team’s input. This workshop helps you get ahead with a plan to 1) spot high-impact tasks, 2) build agents to manage them and 3) leave with an agentic framework you can show your boss—along with talking points to secure executive buy-in and keep communications in the lead. What we’ll cover:

  • Agentic 101: Key definitions, autonomy levels and why true agents differ from custom GPTs and chatbots.
  • Agentic Framework: A practical, plug-and-play model for identifying agent-ready tasks, defining guardrails and sequencing autonomy—so you can design agentic workflows without building one live.
  • Governance and Guardrails: How to set approvals, data tiers and brand-safety checks to keep agents compliant, ethical and on-brand.
  • Change Management Playbook: Templates, training tips and stakeholder strategies to earn trust, avoid turf wars and keep comms in the lead.
  • ROI and Roadmap: How to set KPIs and draft a 90-day pilot plan that gets funded and scales responsibly.

✓ CASE STUDIES: Examples of agentic pilots that pre-wrote townhall answers, automated monitoring and saved up to 10 hours a week—plus one cautionary tale. ✓ INTERACTIVE SPRINT: Use a heat-map worksheet to rank workflows by effort and impact—then map your top pick to the agentic framework so you leave with a “build next” plan to share internally.

Members only

Unlock the full session

Subscribe to watch this video, download the handouts, and access 500+ more sessions.

Related Videos

Keep building on what you just learned.

Go deeper in person

Future of Communications Conference

Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.

Part of CommsWeek New York City
Explore the Conference