Internal communications is in the middle of a major paradigm shift. We’re moving away from static, top‑down messaging — one‑way emails, PDFs and text‑heavy slide decks — toward dynamic, people-centered communication that fosters dialogue, connection and inclusivity. In this fireside chat, Chelsey Louzeiro, Senior Internal Communications Manager at Heifer International, and Gabriella Susz from PlayPlay will share how Heifer is reimagining its internal communications strategy with video as a foundation for engagement, alignment, and culture building. You’ll learn:
- The shift from legacy to modern comms — what’s driving it, and why now.
- Why video is the perfect vehicle for modern comms: putting a face to the message, making content more engaging and trackable and connecting distributed teams.
- Practical examples from Heifer International’s global workforce — including how they scaled video creation without a big production team.
- The measurable impact: higher engagement and retention rates, clearer alignment across teams and regions, and improved productivity and employee loyalty.
Whether you’re starting your shift to modern communications or looking to elevate your video strategy, you’ll leave with actionable ideas to make your messages stick — and your employees feel seen and heard.
