With over 3.2 billion images, 7 million blog posts and 720,000 hours of video uploaded daily, staying ahead of the latest content trends and tools is crucial to cut through the clutter. Join RCG co-founder Jim Ylisela and Laura Miller, managing editor of MSU Denver’s RED news platform, as they lay out a practical plan for standing out in our content-saturated world, with short-form video, engaging social posts and compelling stories for your online web platform. You’ll learn how to:
- Upgrade Your Content Strategy to Meet Your Future Audience: How to future-proof your content strategy—with lessons from MSU Denver's RED launch to showcase stories about the school and life at an urban university.
- Put Social in the Middle of Your Editorial Strategy: Smarter ways to use social channels and content to engage followers—a look at what's working now (and what's not).
- Connect with Influencers: How to work with influencers, both traditional and new, to enhance engagement across your digital channels—without overloading your team.
- Use Data to Optimize Your Content: The best tools and KPIs for measuring content performance—plus how to use data to refine and improve your reach and results.
- Bonus: Timeless Writing fundamentals: How persuasive storytelling techniques can complement your evolving digital skills, so you stand out—no matter what’s next.
