Creator, influencer and brand ambassador relationships require an enormous amount of trust—after all, you’re putting your brand in someone’s hands. This session will provide actionable tips for making the most of these relationships from the first discussion to the content itself. Learn how to select the right influencers, navigate pricing and ensure your brand ambassadors have what they need to put your organization’s best foot forward on your behalf. Plus, find out how to measure the success of collaborative content.
- How to choose the perfect influencers based on audience size, personality, and alignment with your brand.
- Understanding the cost ranges and value propositions of different creators and influencers.
- Techniques, tools and metrics for proving the ROI of user-generated content and influencer-driven projects.
- How to pair your brand with influencers and set them up for success, while keeping up with algorithm updates and changes.
