Nearly 60% of brands still lack a documented content strategy (CMI), yet teams are flooding channels with AI-generated copy that often misses the mark. In this session, you’ll blend GenAI with proven editorial discipline—spotting content gaps, mapping content pillars, generating first drafts in minutes and polishing them with data-driven checks—so every piece or post hits harder and ties back to business goals. You’ll learn:
- Gap Audits: How to use prompts to mine search, social and competitor feeds, then cluster insights into content pillars.
- Persona Mapper: How to generate audience snapshots (goals, pain points, tone, etc.) and link them to each content pillar for maximum relevance.
- Editorial Calendars: How AI can build calendars with headlines, formats and timeliness baked in.
- Style Guides: How to feed your brand guide into ChatGPT and apply structured prompts for posts, scripts and more.
- Quality Checks: Tips to automate readability, brand voice and engagement scoring.
