Global entertainment leaders have some of the loudest, most loyal fanbases on earth — and the highest stakes when things go wrong. This fireside chat looks at how major players in film, streaming and experiences build digital playbooks, adapt to a changing media ecosystem and court both the love (and sometimes the ire) of their global audiences. You’ll hear behind-the-scenes insights into what works, what shifts quickly and what risks brands are willing to take for deeper engagement and cultural impact. You’ll walk away with insights on:
- Fandom fuel: Learn how entertainment brands turn fan passion into social behavior through nostalgia, multi-generational storytelling, spectacle and meme-able moments.
- Risk appetite: Discover how to balance brand safety with playful unpredictability through surprise moments, influencer content and humor.
- Event amplification, IRL to URL: See how openings, launches and activations translate into scroll-stopping content and online buzz.
- What they’re watching: Explore how global brands invest in cross-platform storytelling, streaming-first content and social experimentation to capture attention.
- Payoff playbook: Understand how to deliver cultural impact through steady narrative control and calculated risk-taking that balance long-term resonance with viral relevance.
