AI now powers many of the feeds your audiences engage with — but too often, social leaders are stuck with inherited, legacy or half-baked strategies that don’t scale or stand up to scrutiny. The result: Fragmented workflows, content that feels generic and a fight to prove real business value. According to Ragan’s Center for AI Strategy (CAIS), most GEO responsibilities default to IT, marketing and SEO teams — leaving communicators and social media managers out of the conversation. This lab, led by a CAIS advisor, shows you how to integrate GEO, social search and AI workflows into a cohesive social strategy — and allows social and comms leaders to guide how brands show up in AI-driven search and discovery. You’ll leave with:
- The AI playbook: Strategies to improve discoverability, boost engagement, and maintain authenticity in a landscape flooded with AI posts.
- AI social strategy audit: Examples of best-in-class social strategy playbooks and how to quickly stress test or improve yours.
- GEO + social search: How to optimize social campaigns for both GEO and platform-native discovery — plus how the two work together.
- Advanced prompting: Frameworks for text, image and video prompts that you can scale across platforms without losing voice.
- Ensuring authenticity: Tactics to ensure AI generated content cuts through feed and AI fatigue — and that earns trust.
- Practical guardrails: Realistic brand safety guidelines that balance speed, compliance and creativity.
How one org scaled fun and engaging social content with GenAI while protecting brand voice and reputation.
HANDS ON:At your table, map a quick “AI stress test” of a recent campaign. Would it perform in GEO, surface in social search and still feel authentic to your
