Whether you're representing a business, an NGO or working as a consultant, engaging your community can turn an untapped resource into a key driver of success in your communication efforts.
This course walks through how to get started with community relations. You'll learn how to:
- Apply community theory to listen and identify key communities connected to your organization or mission.
- Follow the four steps of community engagement and focus on shared goals when integrating community into your comms plan.
- Highlight comunity leaders and members in your messaging.
- Select the right mix of listening, behavioral analytics, survey, comment analysis and sentiment trend tools based on how your community engages.
