Success in digital marketing is meaningless if you can’t measure it. You’ll learn how to set meaningful KPIs, track key metrics and utilize data-driven insights to optimize campaign performance and maximize ROI for your digital marketing campaigns across paid and organic email, content marketing, social media and video — including programmatic. We’ll also explore how to quantify the value of of creator and influencer partnerships, and how to ensure they’re working for your organization. Attendees will learn:
- Goal Setting: Strategies for setting clear objectives and KPIs for digital marketing campaigns, and how measurement differs across paid and organic campaigns.
- By the Numbers: Techniques for tracking and analyzing key metrics across various channels, including impressions, clicks, conversions and ROI — and understanding which metrics matter most.
- Understanding Your Audience: Best practices for using audience data and analytics to measure the effectiveness of marketing campaigns and make informed decisions to drive continuous improvement.
- Perfect Partnerships: We all know influencer relationships are critical to success on social media — you’ll find out how to justify and measure that success.
- Getting Buy-In: How to select and frame data to share wins and earn support from your organization’s leadership.
