What does it take to create content that truly connects? In this session, we’ll explore the art of creating thumb-stopping social posts—whether it’s a snappy caption, an eye-catching image, or a smartly edited video. You’ll learn the fundamentals of storytelling for social media and how to tailor your content to the unique style of each platform. Whether your focus is LinkedIn or TikTok, you’ll leave with new ideas to get your audience double-tapping, liking and sharing.
- Content that Clicks: What it takes to build dynamic posts and campaigns and create attention-grabbing text, visuals and multi-format series — all through practical methods to generate excitement across platforms with paid and organic content.
- Platform Prowess: How tools like Later, Buffer, and Sprout Social to tailor your tone, style, and length to each social channel can help you create platform-specific content that enhances audience engagement across Instagram, TikTok, LinkedIn, and X/Threads.
- Optimize for Action: Maximize reach and engagement through optimized timing, captions, accessibility and calls to action, and develop real-time strategies to boost visibility and audience interaction immediately.
- Tools of the Trade: Discover tools like Adobe Express, Lumen5 and TikTok/YouTube Studio that can help you create, edit, and schedule content quickly. Create content on the go without sacrificing quality.
- Brand Voice: How to define and capture your brand, and make creator and influencer collaborations worth everyone’s time by amplifying your message while maintaining brand consistency.
- Case Study: Content Across Platforms: Real-world examples from brands, with insights into how social media leads use tools like Sprinklr and HubSpot to build multi-channel content strategies that can engage any audience, no matter the organization or industry.
Conduct a brand voice analysis by selecting a brand and reviewing how its tone, messaging, and personality are expressed across Instagram, TikTok, LinkedIn, and X/Threads. Fill out a one-sheet summarizing the similarities, differences, and effectiveness of the brand's voice on each platform.
