There are fewer guardrails than ever, and a generational divide across splintering social media platforms. Legacy platforms are losing traction while emerging ecosystems like Discord, Reddit, Twitch and Bluesky gain momentum. Corporations interested in connecting with Gen Z and Alpha need to rethink where (and how) they show up—including investing in gaming spaces, short-form video apps and decentralized, community networks. Here’s how to adapt your strategies for a user-first digital space.
- Audience Overview: A top-down view of the generational splits in channel preference and content consumption.
- Platform Agility: How to evaluate and adapt to community-first platforms like Discord and Bluesky—and lessons learned from corporations that failed (hello, Adobe).
- Community-First Strategies: The evolving role of the social media manager into community builder, plus strategies to elevate power users, early adopters and superfans into informal moderators and community anchors.
- From SEO to AI: How AI is changing the algorithms for search, and how it will further disrupt social media feeds.
- Content for the Moment: The balancing act between short-form storytelling (TikTok, Reels/Shorts) with deeper, long-form engagement.
- Meeting in the Metaverse: How brands are building persistent presences in virtual worlds—from branded Roblox games to immersive in-game experiences in Fortnite—that go beyond billboards.
