Employees barely read a third of the emails they open and reporters answer only 3% of the 100+ pitches they get weekly—while social feeds just keep scrolling (PoliteMail, eReleases). In this show-and-tell session illustrating how to bring a content strategy to life with specific examples, a comms exec who oversees internal and external comms reveals several before-and-after drafts, rewrites and micro-tweaks that turned “meh” into “must click” copy—and that tied back to KPIs. See (and snag) their best practices to boost your own opens, pickups and shares. They’ll cover:
- Show and tell: A before/after breakdown of winning headlines, subject lines and pitches—annotated with how they fit into a larger strategy, what changed and the numbers they moved.
- Channel comps: How to adapt voice, length and CTAs to various channels—from inboxes and pressrooms to social media feeds—without sacrificing consistency.
- “4 C” copy (clear, colorful, concise, cool): Formulas and examples to help turn any draft into punchy, must-click content across internal and external platforms.
- AI assist: How other comms pros use Copilot, Gemini, ChatGPT, Claude and other AI to brainstorm variations and personalize copy—plus common AI missteps to avoid.
- Scorecards: How to run quick A/B tests and track KPIs that prove copy wins and help you scale the best performers org wide.
