There’s no guarantee that a post will hit the accelerator—and sometimes posts take off for the wrong reasons. This session is designed for social pros who find themselves pouring their best work into the social media void or sifting through unpleasant comments and reactions. You’ll get advice on tailoring posts and organizational narratives to each platform and audience and avoid mistakes that can put your brand under fire, and you’ll learn how to conduct an audit so you can learn from the past and tune up your tactics.
- Perfect your first sentence, sound or visual that your audience encounters to stop the scroll and capture attention.
- Common mistakes and risks associated with various platforms, and how to steer clear of them to safeguard your organization and team.
- What to look for when auditing your organization’s social media presence and platforms to identify and address potential risks.
- Protect your brand, build trust and loyalty, and make informed decisions about platform selection and social media management.
