What if PR pros could interact with Edward "Eddie" Bernays through a sandboxed AI voice experience built from his writings and archival footage? This session from the Museum of Public Relations shows how "living archives" can preserve institutional knowledge, executive voice and comms wisdom amid declining attention spans and trust. You'll learn:
- Backstory and Build: Why Bernays' legacy still matters and how archival materials, LLM tech and voice tools created a contained AI interface.
- Living Archives: How you can use AI to preserve hard-won knowledge from founders, C-suite leaders, SMEs and other institutional voices.
- PR Applications: What to consider when adapting similar models for PR, executive comms, thought leadership, training or stakeholder engagement.
- Ask Eddie Live: Come ready with questions for the voice-based Bernays experience and see what it reveals about PR's past, present and next wave.
