Is your social engagement often at rock bottom? Can’t figure out what social media should look like for your org that peddles insurance, healthcare or enterprise software? Surprise and delight your audiences by tapping into the power of humor and entertainment. This session will explore how even brands you’d expect to be bland can use these elements to captivate new audiences and elevate their presence. Discover the secrets to making your content memorable and engaging by integrating fun and educational elements.
- How major brands and organizations in less sexy industries break the social media mold by clowning around with relatable, pitch-perfect humor.
- Make learning fun to create memorable content that ignites curiosity and educates audiences.
- Techniques for tapping into memes, and advice for editing your content to make it more engaging, and adding unexpected twists to keep your audience invested.
- Build your social content calendar, nailing the balance between cadence and quality, entertainment and messaging, or goofing around and getting results.
