According to the latest Ragan Benchmark Communications Survey, 72% of communicators adopted or updated at least one tool in the past year. From intranets to AI integrations, even the best platforms can fall flat without the right strategy to support rollout, training, and daily workflows. This panel will take you from onboarding to offboarding, as … What to Keep, What to Cut: Lessons in Tech Stack Optimization
In this Short from Ragan’s 2025 Employee Experience Conference, Uber’s Kristin Komar explains the shifts in thinking that reinvigorated the company’s intranet to prioritize the employee journey.Kristin KomarSenior Manager, Global Workplace CommunicationsUber
Modern PR requires a versatile toolkit—leveraging AI-driven technologies, social media best practices, and a diverse range of digital resources. This session will help you master AI prompting techniques across tools such as ChatGPT, Gemini, Microsoft Copilot, Midjourney and more to enable streamlined content creation, enhance your social media strategies for optimal engagement, and explore digital … Tools & Tech to Shape Your PR Practice: AI Prompting, Social Media, and Beyond
(20m) This module will give you models and frameworks to conduct a measured assessment including what attributes to consider. By the end, you’ll have practical knowledge of how to create an effective inventory framework.
In organizations with diverse departments, a robust tech stack, and varying reporting structures, maintaining a consistent brand voice internally can be a significant challenge. This session will delve into effective strategies for calculating the effectiveness of your entire tech stack, obtaining champions for their usage, and discuss how to harmonize your brand voice across all … Navigating the Communications Ecosystem: Unifying Brand Voice and Championing Internal Channels
Effective social media management requires tools suited to the many demands of the job, from social listening to scheduling to reporting to video production capabilities. Do you have the right software and hardware to get the job done—without creating redundancies? When the CFO starts looking over your shoulder and asks about the ROI on your … Tidying Your Tech Toybox: Selecting the Most Efficient Social Media Management Tools for Your Business
Staying ahead of the curve means being informed of new technologies, apps and tools that pave the way for today’s remote, dispersed and deskless workforce. This isn’t about just keeping up, it’s about leading the way. Learn how to leverage emerging technologies to enhance your employee’s work-lives, streamline operations and develop effective comms strategies. We’ll … Tech Forward: Tomorrow’s Tools, Today
Staying ahead of the curve means being informed of new technologies, apps and tools — including free or low-cost alternatives. We’ll explore what’s new in commtech and how you can collect more data efficiently: The new communicator’s toolkit: The emerging AI apps, productivity tools and analytics dashboards that will make your lives easier and boost … What’s New in Commtech: Evolving Data Tools and Technology
Explore a range of digital marketing tools and channels, and discover how artificial intelligence (AI) can streamline digital marketing strategies, improve their effectiveness and simplify tracking and measurement. From analytics platforms to automation tools, attendees will gain insights into practical applications that can streamline processes and enhance campaign performance. Discover strategies for integrating tools into … Digital Marketing Tools and AI Applications
Intranets have often been overlooked or underutilized, trapped in a costly cycle of humdrum updates that are difficult to integrate into your existing tech stack — but this need not be the norm. Join us to explore how you can transform your employee comms channels into engaging, dynamic hubs without the hefty price tag. We’ll … Bootstrap Your Intranet: Cost-Efficient Commtech for Employee Connection