Effective social media management requires tools suited to the many demands of the job, from social listening to scheduling to reporting to video production capabilities. Do you have the right software and hardware to get the job done—without creating redundancies? When the CFO starts looking over your shoulder and asks about the ROI on your tech stack, it might be time to streamline, and when your boss wants a video strategy, you need to know what to ask for to make it happen. In this session, social leads from a range of sectors will discuss the highs and lows of their experiences with social tech tools so that you can decide what works best for you and your team.
- Tool evaluation: The strengths of various social media management platforms, helping you choose the right ones for your needs.
- Interactive insights: Collaborative sharing of top tools among participants, with each table presenting their most effective tools for your audience.
- Tech decluttering: Strategies for simplifying your tech stack to focus on the tools that truly support your social media goals.
- Put your tools to work: Whichever tools you have on hand, find out how to make the most of them, and which ones you might want to ditch.
