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A Fun & Cringe-free Guide to Creating Employee Influencers

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21 minutes April 22, 2026

Employee influencers aren't just posting on LinkedIn or perfecting their TikTok dances. Inside organizations, they're already shaping how messages land, spread and actually stick — often without a title or a plan. In Workshop's 2026 Internal Comms Trends Report, 41% of communicators say employee influencers are a focus area. In this practical session, Jamie Bell shares how internal comms teams can support those voices on…

Employee influencers aren't just posting on LinkedIn or perfecting their TikTok dances. Inside organizations, they're already shaping how messages land, spread and actually stick — often without a title or a plan. In Workshop's 2026 Internal Comms Trends Report, 41% of communicators say employee influencers are a focus area. In this practical session, Jamie Bell shares how internal comms teams can support those voices on purpose, without launching a big program or adding more work, by using the moments they already manage every day.

You'll learn how to:

  • Spot employee influencers without defaulting to org charts or job titles.
  • Support real, human voices without losing clarity, accuracy or trust.
  • Turn everyday comms moments into natural influence multipliers (no cringe required).
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