How to Lead in GEO with New Rules and New Best Practices AI answers are the new front door to your brand. More journalists, customers and stakeholders now turn first to ChatGPT, Gemini, Perplexity and Google AI overviews to size up your org, leaders and services. The answers they see are already shaping your reputation … GEO Workshop for Comms, PR & Marketing
Content demands are growing, but many teams lack a clear strategy for what to create, where to focus and what’s working. At the same time, AI is changing how content is discovered, summarized and surfaced through generative search. Strengthen your content strategy from the ground up by using AI. You’ll learn how to audit existing … AI Content Strategy & GEO: Smarter Planning, Audits and AI Search Essentials
Yahoo has existed through nearly every era of the internet, from the rise of search and email to today’s AI-powered transformation of discovery, media and audience behavior. In this fireside chat, Yahoo’s CCO shares what it takes to lead comms for a tech brand navigating constant reinvention. You’ll learn: What communicators can learn from Yahoo’s … Reinvention in Real Time: Leading Comms in the AI Era
AI search is redefining what “earned media” means. If your content isn’t optimized for this new ecosystem, your brand risks vanishing while competitors surge ahead. Join us as this panel of experts breaks down how PR and media relations pros can adapt, create content for LLMs and master Generative Engine Optimization (GEO)—the next frontier of … LLM Search: Winning Earned Visibility in the Age of GEO
AI answer engines are rewriting how audiences discover and learn about brands and organizations. Don’t leave it to probability. Find out how to influence the machines influencing your stakeholders. We’ll run through real-world use cases and tactical tips to help you format and distribute content so LLMs recognize your company as an authoritative source worth … The New Rules of PR Content: GEO Tactics at Work
PR teams aren’t short on ideas—they’re short on time, visibility and systems. Requests pile up. Press releases feel reactive. Media moments get missed. And while AI promises efficiency, most teams are still using it as a writing assistant instead of strategic workflow engine. Join to see how to audit your visibility, pressure-test your PR process … The AI-Ready PR Workflow for Time-Strapped Teams
Whether you call it GEO, AIO, GAI or plain old SEO, AI Search is here to stay. This module will teach you how to structure your content so it gets cited in search. You’ll learn how to: Design social media posts to be properly interpreted and surfaced in AI search. Apply the proper backend optimization … Module: Optimizing Your Social Content for AI Search
Chapter 3: Office Hours: Getting Human About It – Your Problems Solved Live This final module gives you two uninterrupted hours with the instructor and your peers to get hands-on help with your real work. You can bring questions about prompts, strategy, GEO visibility, agent ideas or any piece of content you revised during the … Chapter 3 – Office Hours: Getting Human About It—Your Problems Solved Live
Chapter 2: Agents, ROI & The Human OS: Scaling What Only Humans Do Best Let’s jump to the next stage! Join us to operationalize your content using lightweight agents and clear workflows that save time without sacrificing accuracy or oversight. You’ll learn how to design and test simple research, monitoring and drafting agents, then tie … Chapter 2 – Agents, ROI & The Human OS: Scaling What Only Humans Do Best
AI-First Content Strategy: Prompts, Pillars & GEO Visibility AI is only as good as the direction you give it—and in 2026, that means pairing strong prompting with an AI-first content strategy that produces clearer thinking, stronger messages and more consistent outputs. In this module, you’ll learn how to use advanced prompting patterns to guide AI … Chapter 1 – AI-First Content Strategy: Prompts, Pillars & GEO Visibility