Search has changed, with AI answers, summaries, and zero click results shaping visibility long before audiences reach traditional links. This session pairs strategy with proof, using the V Foundation for Cancer Research as a case study in competing for mindshare against legacy brands with far higher public awareness. You will see how an integrated owned and … Owned & Earned: Making PR Discoverable in the Age of AI Through GEO and AEO
Some days your content trends, other days it vanishes. Every platform tilts the table differently, and now AI-powered search adds another layer of volatility. This session breaks down how to stay steady when algorithms shift, with practical tactics for reading signals early, running smart tests and building resilience into your content strategy. When the ground … How Much Does the Algorithm Control Your Fate?
AI now powers many of the feeds your audiences engage with — but too often, social leaders are stuck with inherited, legacy or half-baked strategies that don’t scale or stand up to scrutiny. The result: Fragmented workflows, content that feels generic and a fight to prove real business value. According to Ragan’s Center for AI … Elevating Social Content Strategy with Social Search and GEO
Generative answer panels now appear in over a quarter of Google queries and AI-first browsers like Perplexity scrape the web in ways SEO never anticipated. If your stories aren’t cited—or are misquoted—audiences may never land on your site. This session focuses on content distribution , not creation—where AI engines pull their facts, how to seed … SEO & GEO Search Wars 2026: Boost Visibility on AI-First Browsers
If AI answers are becoming your audience’s first stop, how discoverable is your brand today? Learn how AI Search is reshaping audience behavior and the steps you can take to evolve your content and press release strategy. What you’ll learn: GEO & AEO Explained: How AI Search is changing audience behavior — and the new … GEO: Elevating Brand Visibility in the AI Search Era
In this short from Ragan’s AI Horizon’s Conference, PwC Technology Communications Leader Will Hodges explains how to work off the results of your GEO audit to determine where and how you can create content so it shows up in AI search.
In this short from Ragan’s AI Horizon’s Conference, PwC Technology Communications Leader Will Hodges goes through the steps conduct a quick audit and determine how your organization’s content shows up in AI search.
In this short from Ragan’s AI Horizon’s Conference, PWC Technology Leader Will Hodges shares how GEO functions both similarly and different from traditional SEO. Will HodgesTechnology Communications LeaderPwC
Over half of Google searches now end without a click. As Google’s AI Overviews, Gemini, Perplexity and ChatGPT serve answers directly, the mission shifts from ranking high to being cited. Miss that change and you lose traffic, authority and control over how audiences—and algorithms—talk about your brand. This workshop gives communicators an AI-first content strategy, … AI Search Workshop: Turn GEO Into ROI With an AI-First Content Strategy
Writing isn’t a tactic—it’s the strategic infrastructure that decides whether ideas surface wherever work happens. Take search, for example. Google’s AI Overviews just cut #1 organic clicks from 7.3% to 2.6%, and nearly 70% of Fortune 500 firms already lean on Copilot to answer employee Qs (“Fast Track Blog”). Learn how merging classic SEO with … SEO + AI = GEO: Writing that Ranks for Bots, Resonates for Humans