Search has changed, with AI answers, summaries, and zero click results shaping visibility long before audiences reach traditional links. This session pairs strategy with proof, using the V Foundation for Cancer Research as a case study in competing for mindshare against legacy brands with far higher public awareness. You will see how an integrated owned and earned system turns individual PR moments into durable authority signals across media, social, and generative engines, allowing a smaller brand to dominate AI conversation share through verification, repetition, and narrative discipline. The session also explores how brand trained AI tools help teams scale pitches and headlines that align with both search behavior and core brand equities, keeping stories consistent, discoverable, and credible across platforms.
- Press release to result: Structure stories so one hit fuels media, owned content, social, and AI citations.
- Search visibility: Shape language, metadata, and cadence to surface across Google, Gemini, ChatGPT, Perplexity, and emerging tools.
- Ranking factors: Build authority through expert validation, fresh signals, and multi source verification.
- B2B social: Design LinkedIn thought leadership, like the LinkedIn newsletter Inside the Lab by V Foundation Chief Scientific Officer Susanna Greer, that contributes to AI summaries and reinforces credibility.
- Metrics rebooted: Track impact through AI citation presence, summary visibility, and narrative alignment signals.
