Skip to the content
RaganTraining
Sign up now Member Login
All Featured Sessions

GEO: Elevating Brand Visibility in the AI Search Era

Members-only video

Log in or subscribe to watch

0:00 / 24 minutes
24 minutes February 3, 2026

If AI answers are becoming your audience’s first stop, how discoverable is your brand today? Learn how AI Search is reshaping audience behavior and the steps you can take to evolve your content and press release strategy. What you’ll learn: GEO & AEO Explained: How AI Search is changing audience behavior — and the new rules of discoverability. Beyond SEO: Practical techniques to optimize press…

If AI answers are becoming your audience’s first stop, how discoverable is your brand today? Learn how AI Search is reshaping audience behavior and the steps you can take to evolve your content and press release strategy. What you’ll learn:

  • GEO & AEO Explained: How AI Search is changing audience behavior — and the new rules of discoverability.
  • Beyond SEO: Practical techniques to optimize press releases and brand content for generative and answer engines.
  • Multichannel Amplification: How earned media, owned content and AI visibility now reinforce each other.
  • Intelligent Measurement: A first look at Cision’s next-gen reporting that surfaces brand presence across AI Search platforms.
Members only

Unlock the full session

Subscribe to watch this video, download the handouts, and access 500+ more sessions.

Sign up now Member Login

Speaker

  • Jeff Hicks Chief Product and Technology Officer, PR Newswire

Related Videos

Keep building on what you just learned.

View all
On Demand GEO Workshop for Comms, PR & Marketing 1h 30m On Demand Transformation Translator: Putting AI Strategy Into Real Work, Roles and Culture 27 minutes On Demand How to Build Internal Comms Benchmarks for Your Team 10 minutes On Demand Empowering the Messenger: Building a Future-Ready Manager Comms Toolkit 27 minutes On Demand Fixing Performance Gaps Before You Lose Your Best People 23 minutes On Demand Rethinking Internal Communication Through Storytelling, Conversation and Employee Voice 21 minutes

Go deeper in person

Future of Communications Conference

Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.

Part of CommsWeek New York City
Explore the Conference
Ragan Training

Award-winning training, conferences, and on-demand sessions for communicators, marketers, and HR leaders. Build the skills you need for lasting success.

Version 0.88.3

© 2026 Ragan Communications. All rights reserved.

Explore

  • All sessions
  • Conferences
  • Speakers
  • Pricing

Topics

  • Internal Communications
  • AI
  • Public Relations
  • Marketing
  • Business Acumen
  • Social Media
  • Crisis Management
  • Employee Engagement
  • Measurement
  • Leadership

Company

  • About Ragan
  • Contact
  • Privacy
  • Terms