Over half of Google searches now end without a click. As Google’s AI Overviews, Gemini, Perplexity and ChatGPT serve answers directly, the mission shifts from ranking high to being cited. Miss that change and you lose traffic, authority and control over how audiences—and algorithms—talk about your brand. This workshop gives communicators an AI-first content strategy, showing how Generative Engine Optimization (GEO) turns citable content into brand-reputation snippets inside AI summaries. You’ll learn:
- GEO Foundations: Why “zero-click” search threatens visibility—and how GEO differs from SEO.
- Content AI Cites: How to build structured, multi-format content that LLMs tend to favor (lists, tables, original research)—plus which formats surface most in AI summaries.
- Optimization Toolkit: How to use tools like WordLift and SparkToro to boost your AI Overviews, Gemini and Perplexity mentions.
- Reputation Safeguards: Governance tips to catch hallucinations, embed attribution and align with compliance guidelines.
- Proof and ROI: How to build a GEO dashboard that connects AI citations to business goals.
✓ CASE STUDIES: We’ll share real examples of brands that earned top AI citations—and what happened when they didn’t. ✓ INTERACTIVE SPRINT: In breakouts, you’ll revamp one of your own pages or press releases into a GEO-ready snippet, test it live and vote on the version most likely to earn citations.
