Don’t overlook the power of what already works: newsletters are still the leading preferred communication tool for employees. But employees today expect personalized, relevant content in their inboxes, and the best comms teams are leveraging newsletters as integrated content engines that do just that. Learn how to deliver custom newsletters that connect desk-based and frontline … From Inbox to Ecosystem: Transforming Newsletters Into Strategic Communication Hubs
If your organization has a legacy newsletter program, it’s time to reevaluate your strategy. Newsletters should be skimmable, reach every employee (including deskless workers), deliver on business priorities, and have a clear owner. Learn how to: Skimmable Strategies: How to format your newsletter for today’s goldfish audience, including card layouts, 6-12 word heds, and short … The Newsletter Reinvention: From Broadcast to Behavior Driver
This single, intermediate-level module from Ragan’s Justin Joffe explains the benefits of communicators being involved early in event planning and event marketing. You’ll learn how to translate your goals into event messaging, align across teams and frame events as part of a larger story before, during and after the event.
This single, basic-level module from Ragan’s Justin Joffe unpacks how communicators can apply email marketing best practices to acquire new external audiences, engage existing ones and salvage relationships with at-risk customers through retention and renewal emails. Imagining an on-demand movie subscription service, you’ll learn how segmenting your messages for fans of different genres (like romance, … Module: Email Marketing Fundamentals
This single, basic-level module from Ragan’s Justin Joffe explores how communicators can craft newsletters that resonate with internal and external stakeholders. Anchored in an audience- first approach, this course encourages learners to define the purpose of the newsletter before segmenting its audiences for relevance. It then offers a primer on composition and design essentials along … Module: Fundamentals of Newsletter Creation and Engagement
Having an understanding of how your team engages with internal comms is key to building a strategy that prioritizes what they’re (actually) interested in — and that starts with benchmarks! But here’s the thing: benchmarks aren’t about chasing perfect numbers. They’re about creating a baseline to measure what’s working and where there’s room to grow. … Internal Communications Benchmarks & Best Practices
Employees barely read a third of the emails they open and reporters answer only 3% of the 100+ pitches they get weekly—while social feeds just keep scrolling (PoliteMail, eReleases). In this show-and-tell session illustrating how to bring a content strategy to life with specific examples, a comms exec who oversees internal and external comms reveals … Secrets of Click Me Copy: A Show-and-Tell to Align Writing with Strategy
Crafting internal communications that capture your employees’ attention, elevate your messaging and drive action is more challenging than ever. And the need for more engaging, relevant and well-written content has never been more evident. This session provides proven strategies to captivate your workforce—from subject line to CTA. You’ll learn: Attention Grabbers: How to create subject … Skyrocket Open Rates: Writing Emails That Engage Your Workforce
According to HubSpot, 75% of the public prefers reading articles under 1,000 words. Yet business writing still often lacks punch and concision. That’s why Keisha-Gaye Anderson, MFA, a seasoned comms leader and accomplished poet, is here to help. With over a decade of experience in marcom, creative writing and journalism, she shares her quick tips … Power Posts: Bite-Sized Writing Tips
Success in digital marketing is meaningless if you can’t measure it. You’ll learn how to set meaningful KPIs, track key metrics and utilize data-driven insights to optimize campaign performance and maximize ROI for your digital marketing campaigns across paid and organic email, content marketing, social media and video — including programmatic. We’ll also explore how … Measuring the Success of Organic and Paid Marketing Campaigns