Having an understanding of how your team engages with internal comms is key to building a strategy that prioritizes what they’re (actually) interested in — and that starts with benchmarks! But here’s the thing: benchmarks aren’t about chasing perfect numbers. They’re about creating a baseline to measure what’s working and where there’s room to grow. In this session, we’ll chat through benchmarks from across more than ten different industries and dive into practical tips that you can use (right now!) in your internal comms strategy. This session will cover:
- Benchmarks for open & click-through rates.
- What day (and time) to send internal emails.
- What other comms teams are including in their content.
- Tips & takeaways for your comms strategy.
