Framework Subtopic: Community Relations

August 2026 Leadership Masterclass – Your New Leadership Imperative: Managing the Stakeholder Matrix across Government, Employees and the Public, with Torie Clarke

| August 10, 2026

As modern communicators, you must elevate your leadership skills to navigate an ecosystem that grows more complex by the hour. Continuing to operate in silos with public affairs and other communications disciplines will not only leave you at a competitive disadvantage, it also increases your organization’s exposure to risk. You need strategic relationships across political, … August 2026 Leadership Masterclass – Your New Leadership Imperative: Managing the Stakeholder Matrix across Government, Employees and the Public, with Torie Clarke

Brand Relations—Not Public Relations: Reputation Building for 2026

| June 5, 2026

Reputation today isn’t just shaped by what a company says – or even who works there – it’s built through what a brand consistently puts into the world. From owned platforms to research-backed insights and credible external voices, the most trusted brands are moving beyond campaigns to create systems that demonstrate value over time. In … Brand Relations—Not Public Relations: Reputation Building for 2026

When the Internet Goes Dark: Response to Hurricane Helene

| June 4, 2026

When Hurricane Helene crippled communications across western North Carolina, a utility’s comims team was already on the move. In this fast-paced session, go behind the scenes to see how this organization turned its crisis response expertise into life-saving action—restoring connectivity for hospitals, first responders and emergency agencies—while keeping internal teams, partners and the public informed … When the Internet Goes Dark: Response to Hurricane Helene

Social Strategy Through M&A: How a Major Aviation Merger Avoided Turbulence

| March 11, 2026

When two major carriers combine, it’s a cultural reckoning, a customer identity shift and a brand comms challenge that plays out on the most public stage possible. For social teams, the merger between Alaska Airlines and Hawaiian Airlines hasn’t meant “wait and see.” It meant adapting in real time to an audience full of questions, … Social Strategy Through M&A: How a Major Aviation Merger Avoided Turbulence

Bridging Troubled Waters: Safeguarding Against Social Media Trolling, Threats and Conflict

| March 10, 2026

Trolling, pile-ons and weaponized misinformation threaten reputation, derail campaigns, disrupt engagement and drain social teams. This panel brings together brand marketers, safety experts and social managers who have faced these storms firsthand and built strategies that protect both brand equity and the people behind the accounts. You’ll learn how to spot early signals, steer through … Bridging Troubled Waters: Safeguarding Against Social Media Trolling, Threats and Conflict