For today’s organizations, social listening has become something far more powerful than a tool — it’s now an early signal detection engine for enterprise brands. In this session, we will explore how leading brands across industries are using social listening to identify emerging risks, misinformation, and shifts in trust before they escalate, while also uncovering meaningful insights that inform decision-making beyond marketing. You will leave the session learning:
- How to move past surface-level metrics like volume and sentiment to focus on the signals that matter.
- How combining technology with human judgment transforms social data into actionable intelligence for communications, risk and operational teams.
