Your brand is being discussed in places analytics can't reach. Closed platforms like Reddit and Fishbowl host unfiltered opinions, while darker corners of the web amplify risks. One global team-built systems with burner accounts to monitor these spaces, track threats and translate insights into executive safety protocols. This session shows how to listen where visibility drops, respect boundaries and turn hidden chatter into actionable strategy.Attendees will leave with an overview of what a successful strategic and tactical playbook for monitoring hard-to-reach social channels can look like today, including:
- Understand how to see where brand-relevant conversations live and why traditional tools miss them - including tactical guidance for monitoring channels where brands do not wish to have an active presence (such as Reddit, Truth Social, or Fishbowl) to understand audience sentiment - all while remaining in compliance with internal, legal and executive teams.
- Discover how teams surface risks and protect executives even in inaccessible spaces, and why it is critical for social media teams to build relationships with Cybersecurity and Global Security teams for escalation or handoffs.
- Explore tactics for correcting misinformation or building trust where your brand has no presence without compromising the integrity of closed social spaces.
- Translate dark social insights into organizational action - from campaign pivots to product changes, CX improvements and beyond.
