Trolling, pile-ons and weaponized misinformation threaten reputation, derail campaigns, disrupt engagement and drain social teams. This panel brings together brand marketers, safety experts and social managers who have faced these storms firsthand and built strategies that protect both brand equity and the people behind the accounts. You’ll learn how to spot early signals, steer through flare-ups and safeguard campaigns so your social presence keeps working even under fire.
- Prevention protocols: Learn how to monitor signals, identify weak points and set alerts so sparks get contained early.
- Response frameworks: Apply decision trees that clarify when to engage, when to escalate and when silence works best.
- Platform support: See how to navigate escalation channels, lean on trusted contacts and work around algorithm blind spots.
- Team care: Build playbooks that shield staff as deliberately as your brand, with boundaries, rotations and leadership backing.
- Real cases: Hear how brands contained online threats — what worked, what faltered and what you can apply right away.
