In this short from Ragan’s Social Media Conference, National Audubon Society Sr. Communications Manager Lara Harrison explains how you can make local stories relevant to larger audiences on social.
Framework Subtopic: Community Relations
On the February 2026 CLC Member Call: Baptist Memorial Health Care, the Memphis, Tenn.-based health care provider, will talk about their approach to crisis communications management. Southern New Hampshire University will share how their communications team creates custom GPTs and personas using AI.
On the January 2026 CLC Member Call: Installed Building Products will share how communications supports their community and foundation work. HarrisX will share highlights from the most recent HarrisX/Ragan CEO-Communicators Perceptions Survey.
This single, intermediate-level module curates highlights from Ragan’s 2025 Future of Communications Conference that explore how the future of comms is skills-based, the future of culture relies on co-creation and community, and the future of AI-driven comms hinges on trust and collaboration. It features leaders from Microsoft, CVS Health, MGM Resorts International and more.
In this Short from Ragan’s 2025 Future of Communications Conference, CVS Health’s Brian Henry explains how his team operationalized trust by ensuring it told the same story to different stakeholder audiences.Brian HenrySenior Vice President and CCOCVS Health
Tending to community relations is more important than ever—in an age when outside forces constantly test organizational values and purpose, how you engage with your communities will determine your success and resilience when things go wrong. This exclusive Ragan Learning Lab features Danielle Brigida, Sr. Director of Wildlife Communications and Strategy at the World Wildlife … Community Relations in Times of Tension
In this case study, Cisco Sr. Director of Purpose Communications and Strategic Engagements Paul Wendel and Purpose Writing and Content Lead Amanda Wolkin share how Cisco revamped its siloed, disconnected purpose blog to give it a cohesive narrative, develop a robust intake process, amplify content internally and externally, and continue to improve its performance. For … Case Study: Powered by Purpose: How a Cisco Blog Became a Strategic Storytelling Engine
The Super Bowl is still the most-watched television broadcast, reaching over 127 million viewers in 2025. While not every brand can create a Super Bowl ad—but there are plenty of ways for brands harness and create unconventional partnerships to stand out in the red-hot sports market. In this fireside conversation between MWW’s Bret Werner and … Off the Bench, Into the Buzz: Unique Ways to Score Big
In an era where audiences scroll past ads and tune out traditional messaging, why do some stories catch fire while others fizzle? It’s not luck, timing or even a huge budget—it’s science. Join our keynoter when he cracks open the code behind contagious content, revealing the hidden psychology that makes ideas spread. You’ll learn: : … Why Things Catch On – and How to Unlock Virality
This 3-part, intermediate-level series from Ragan’s Justin Joffe explores how public affairs fundamentals apply in an age where the climate of government relations is highly polarized, politicized and contentious. Beginning with a look at how to map the landscape of policy and influence, the series then explores how to craft a messaging strategy grounded in … 3-Part Series: Public Affairs in Uncertain Times