In this case study, Cisco Sr. Director of Purpose Communications and Strategic Engagements Paul Wendel and Purpose Writing and Content Lead Amanda Wolkin share how Cisco revamped its siloed, disconnected purpose blog to give it a cohesive narrative, develop a robust intake process, amplify content internally and externally, and continue to improve its performance. For its efforts, Cisco won the "Best Blog" honor at Ragan's 2025 Employee Communications Awards.
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Case Study: Powered by Purpose: How a Cisco Blog Became a Strategic Storytelling Engine
15 minutes
September 10, 2025
In this case study, Cisco Sr. Director of Purpose Communications and Strategic Engagements Paul Wendel and Purpose Writing and Content Lead Amanda Wolkin share how Cisco revamped its siloed, disconnected purpose blog to give it a cohesive narrative, develop a robust intake process, amplify content internally and externally, and continue to improve its performance. For its efforts, Cisco won the "Best Blog" honor at Ragan's…
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