This 3-part, intermediate-level series from Ragan's Justin Joffe explores how public affairs fundamentals apply in an age where the climate of government relations is highly polarized, politicized and contentious. Beginning with a look at how to map the landscape of policy and influence, the series then explores how to craft a messaging strategy grounded in that influence — then measure your efforts with a focus on ethics and resilience.
This 3-part, intermediate-level series from Ragan's Justin Joffe explores how public affairs fundamentals apply in an age where the climate of government relations is highly polarized, politicized and contentious. Beginning with a look at how to map the landscape of policy and influence, the series then explores how to craft a messaging strategy grounded in that influence — then measure your efforts with a focus…
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