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Content That Clicks: Making Internal Comms Snackable & Repurposing for Reach

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0:00 / 31 minutes
31 minutes March 20, 2025

Internal and external comms have often worked in silos — but that’s changing fast. With the growing demand for creative, engaging content, the chance for employee experience and marketing teams to team up is bigger than ever. Join an engaging conversation with Johannah Miller, senior social media specialist at Pacific Life and Luis Guison, social media content specialist at Jamul Casino, led by Barbara Booras,…

Internal and external comms have often worked in silos — but that’s changing fast. With the growing demand for creative, engaging content, the chance for employee experience and marketing teams to team up is bigger than ever. Join an engaging conversation with Johannah Miller, senior social media specialist at Pacific Life and Luis Guison, social media content specialist at Jamul Casino, led by Barbara Booras, the head of customer community at Workvivo, as they share how they’re blending social media tactics with internal comms. Learn how to amplify your internal content externally to supercharge engagement, build brand affinity and boost your talent pipeline. In this session, you’ll discover:

  • Social media-inspired strategies to elevate your internal comms game.
  • The internal content you should share on LinkedIn to build brand loyalty, amplify leadership voices and attract top talent.
  • Why video is your secret weapon for driving both internal and external communications.

Ready to make your content work smarter, not harder? Let’s dive in!

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Speakers

  • Johannah Miller Senior Social Media Specialist, Pacific Life
  • Luis Guison Social Media Content Specialist, Jamul Casino
  • Barbara Booras Senior Customer Community Manager, Workvivo

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