When the deadly Hurricane Helene bore down on Georgia, lives hung in the balance, millions of customers were left without power, and emotions ran high. All eyes turned to Georgia Power—and its social media team—to keep customers informed and safe through the storm. The person who kept hope alive for the organization and its customers? A Gen Z social media specialist who had once clapped back at the organization during a similar crisis. In this session, the Georgia Power team will discuss how they turned the tables for the better in a life-and-death situation, and the importance of flexibility, trust, and autonomy in unlocking authentic, resonant social media success. They'll explore:
- : How to relay socially optimized, purpose-driven messages before a crisis strikes so you're ready when the worst happens.
- Strategies for empowering employees to grow and shine, even in high-pressure crisis situations.
- In a crisis, everyone is a content person. Learn how to not just activate your team but also create authentic, employee-generated content that humanizes your organization and enhances its reputation during the most challenging times.
- How four key talking points kept the message clear to customers and motivated a team ready to stand up and stretch their limits for the good of all.
